Changing the Interest in Banking Products Among Students on the Example of Poznań University of Life Sciences
Abstract
There is a huge competition in the banking market. In that situation most important is good relation and satisfaction among possessing clients than still finding new ones. This activity is possible in segment of banking products for students. The paper presents aspects connected with research on the interest in bank products among students of Poznań University of Life Sciences. It describes not only expectations towards potential providers of services on retail financial services market but also main drawbacks and deficiency of offers from the customer's point of view. Finally, the paper considers possi-bilities how to satisfy demands in the future and create more appropriate financial measures for the discussed sector. The paper is also a continuation of the research carried out in 2007 and devoted to the same issue.
Keywords
Bank product; Students
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