Type and Characteristics of the Regional Products from West Yorkshire UK
Abstract
The article presents the results of studies conducted among 200 British consumers who examined the characteristics of regional products, from West Yorkshire in the UK. The opinion showed that the highest scores obtained freshness and flavour of these goods. The appearance and packing of these products were evaluated at a good level. Consumers turned their attention to relatively high prices offered to regional products. They critically commented on the advertising campaigns that affect the growth of demand.
Keywords
Regional product; Product features
References
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Uniwersytet Rzeszowski Poland
Uniwersytet Rzeszowski Poland
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