Link of Brand and Quality of Products in Consumers? Evaluation
Abstract
The paper presents two quality tests carried out during the International Food Fair POLAGRA-FOOD 2002. The main aim of the research was evaluation of the customer?s sensorial perception of milk product quality. Eight products were tested. The results cover, among other things, the impact of different features on total quality evaluation and differentiation of quality evaluation depending on Polish customer?s brand knowledge.
Keywords
Dairy; MIlk market; Product brand; Food quality; Consumer Product Rating
References
Mazurek-Łopacińska K. (2002): Badania marketingowe. Podstawowe metody i obszary zastosowań. Wyd. AE, Wrocławiu.
Sznajder M. (1999): Ekonomika mleczarstwa. Wyd. AR, Poznań.
Uniwersytet Przyrodniczy w Poznaniu Poland
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