Consumer Behaviour on Liquid Milk Market



Abstract

Results of consumer researches showed that milk is still a very popular and invaluable component of food model of Polish consumer. Only the consumer preferences were changing in relation to sort of milk, the form of its package or place of buying and quantity of buying. The main objective of this paper was to show selected aspects of consumer behaviors associated with liquid milk on the instance of Poznań city households.

Keywords

Consumer behaviour; Milk; Consumption; Food consumption; Consumer preferences

Kowrygo B. (2000): Studium wpływu gospodarki rynkowej na sferę żywności i żywienia w Polsce. Rozpr. Nauk. Monogr. SGGW.

Kramer J. (1994): Badania rynkowe i marketingowe. PWE, Warszawa.

Paradysz J. (2000): Na minusie. Gaz. Wybor. 21 stycznia: 8.

Popyt na żywność. Raporty Rynkowe. 1. (2000) IERiGŻ, Warszawa.

Rynek Mleka. Raporty Rynkowe. 21. (2001) IERiGŻ, Warszawa.

Rynek-Produkt-Konsument. Raport z badań. (2001) Sparks Europe, Warszawa.

Sobczak M. (1997): Statystyka. PWN, Warszawa.

Sznajder M. (1999): Ekonomia mleczarstwa. Wyd. AR, Poznań.

Zalewski A. (2000): Procesy dostosowawcze polskiego mleczarstwa do warunków Unii Europejskiej. Przegl. Mlecz. 9: 280.

Published : 2002-12-31


Adamczyk, G., Tarant, S., & Trębacz, A. (2002). Consumer Behaviour on Liquid Milk Market. Journal of Agribusiness and Rural Development, 1(343), 43-52. Retrieved from http://www1.up.poznan.pl/jard/index.php/jard/article/view/1064

Grażyna Adamczyk 
Uniwersytet Przyrodniczy w Poznaniu  Poland
Szymon Tarant 
Uniwersytet Przyrodniczy w Poznaniu  Poland
Anna Trębacz 
Uniwersytet Przyrodniczy w Poznaniu  Poland


CitedBy Crossref
0

CitedBy Scopus
0


Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

This journal permits and encourages authors to post items submitted to the journal on personal websites or institutional repositories both prior to and after publication, while providing bibliographic details that credit, if applicable, its publication in this journal.


Most read articles by the same author(s)

1 2 > >>