Consumer Behaviour on Liquid Milk Market
Abstract
Results of consumer researches showed that milk is still a very popular and invaluable component of food model of Polish consumer. Only the consumer preferences were changing in relation to sort of milk, the form of its package or place of buying and quantity of buying. The main objective of this paper was to show selected aspects of consumer behaviors associated with liquid milk on the instance of Poznań city households.
Keywords
Consumer behaviour; Milk; Consumption; Food consumption; Consumer preferences
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Uniwersytet Przyrodniczy w Poznaniu Poland
Uniwersytet Przyrodniczy w Poznaniu Poland
Uniwersytet Przyrodniczy w Poznaniu Poland
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