Modern Food Consumption - Trapped in the Paradox Of Postmodern World


Abstract

The main objective of this paper is to analyse and evaluate the following food consumption trends: consumerism and deconsumption, greening consumption and sustainable consumption. These deliberations are based on a critical analysis of secondary data related to the subject covered, with particular attention given to numerous English literature items. The author discussed the impact of the above-mentioned trends on consumer behaviours on the food market, arguing that contemporary consumption is a consumption of contrasts. In addition, it was shown that consumers dispose a strong bargaining power and they have a potential to infl uence the food producers' and suppliers' acting.

Keywords

Consumption; Sustainable consumption; Ecology

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Published : 2015-12-31


Rogala, A. (2015). Modern Food Consumption - Trapped in the Paradox Of Postmodern World. Journal of Agribusiness and Rural Development, 37(3), 513-520. https://doi.org/10.17306/JARD.2015.55

Anna Rogala  anna.rogala@ue.poznan.pl
Uniwersytet Ekonomiczny w Poznaniu  Poland


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