Consumers' Behaviours Related to Packaging and their Attitudes Towards Environment


The aim of the research was to establish the relationship between the attitude of consumers towards the environment and their behaviours when choosing food products taking into consideration their packaging. This relationship was established according to gender, age and the educational level of the consumers. Questionnaire study was carried out in 2010 within 548 adults from Warsaw. Participants were asked questions on attitudes towards environment and behaviours related to reduction of packaging waste. Frequency, factor and cluster analysis were used. Signifi cantly more women than men agreed that buying pro ducts in larger packages and beverages in glass bottles can reduce the amount of garbage. Over twice more people with positive attitude claimed not buying food in disposable plastic or paper packaging. Negative attitude fostered doing nothing to minimize waste packaging. Attitudes towards the environment have had signifi - cant impact on the choice of food packaging. More positive attitudes favoured the reduction of the amount of packaging waste. Thus, environmental campaigns focused on attitudes and environmentally relevant use of food packing are required.


Packaging; Consumer behaviour; Sustainable consumption; Environmental protection

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Published : 2015-12-31

Jeżewska-Zychowicz, M., & Jeznach, M. (2015). Consumers’ Behaviours Related to Packaging and their Attitudes Towards Environment. Journal of Agribusiness and Rural Development, 37(3), 447-457.

Marzena Jeżewska-Zychowicz
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie  Poland
Maria Jeznach 
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie  Poland

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