BARRIERS TO INSTITUTIONAL ADOPTION OF NEW PRODUCTS INNOVATION: A CASE OF PRECOOKED BEANS AMONG SCHOOLS IN RWANDA
Abstract
The concept of precooked beans was introduced in Rwanda in 2009, to counteract the disadvantage of too much energy and time consumption associated with dry beans preparation. However, their adoption has been dismal and little is known on the possible causes of this. Therefore, the purpose of this paper is to identify constraints impeding the adoption of precooked beans among secondary boarding schools in Rwanda. A multistage sampling procedure was used to interview 64 caterers of secondary boarding schools. Descriptive statistics were used to analyze constraints hindering the adoption of precooked beans among schools. Also, logistic regression was used to analyze factors influencing the willingness to adopt precooked beans in schools. The results showed 7 major
constraints encountered by secondary boarding schools in adopting precooked beans and 5 factors statistically influencing the willingness of schools to adopt precooked beans. The study concluded that the lack of sufficient information, higher price, unavailability, distrust in sustainability claims, lower
nutritional value, inconvenient packaging and inadequate storage are the major barriers to adoption of precooked beans in schools. Therefore, this study recommends producers of precooked beans to consider the abovementioned barriers in setting their marketing strategy to enhance the consumption
of precooked beans among schools.
Keywords
precooked beans; adoption; secondary boarding; schools; barriers; new products innovation
References
Akibode, S., Maredia, M. (2011). Global and regional trends in production, trade and consumption of food legume crops. Department of Agricultural, Food and Resource Economics, Michigan State University. Report submitted to SPIA, March 27, 2011.
Aseete, P., Katungi, E., Bonabana-Wabbi, J. Ugen, M. A. (2018). Consumer demand heterogeneity and valuation of value-added pulse products: a case of precooked beans in Uganda. Agric. Food Sec., 7(51), 1–13. FAOSTAT (2012). Retrieved on 25th September 2018 from: https://www.fao.org/faostat/en/#country/249
FAO (2016). Pulses contribute to food security. Retrieved on 25th September, 2018 from: www.fao.org/a-c0063e.pdf
Farmfresh (2017). Precooked beans production. Farmfresh Food Company, Kigali, Rwanda.
Greene, W. H. (2012). Econometric Analysis (7th Ed). New York: MacMillan Publishing Company.
Jansson, J. (2011). Consumer Eco-Innovation Adoption: Assessing Attitudinal Factors and Perceived Product Characteristics. Bus. Strat. Env., 2(4), 57–70.
Jasiulewicz, A., Lemanowicz, M. (2016). Motives and barriers to the consumption of innovative food products by Polish and Ukrainian consumers. Rev. Inn. Comp., 2(4), 57–70.
Mudryj, A. N., Yu, N., Aukema, H. M. (2014). Nutritional and health benefits of pulses. Apply. Physiol. Nutr. Metab., 39, 1997–2014.
NISR (2014). Fourth Population and Housing Census, Rwanda, 2012. Thematic Report: Population size, structure and distribution.
Sawa, P. (2016). Pre-cooked beans could turn down heat on Africa’s dwindling forests. The Thomson Reuters Foundation.
Shiferaw, B., Kebede, T., Kassie, M., Fisher, M. (2015). Market imperfections, access to information and technology adoption in Uganda: challenges of overcoming multiple constraints. Agric. Econ., 46, 475–488.
Singh, P., Singh, K. M., Shahi, B. (2016). Pulses for Sustainable Livelihood and Food Security. Munich Personal RePEc Archive, paper No. 80269.
Sirven, P., Gotanegre, J. F., Prioul, C. (1974). Geographie du Rwanda. Bruxelles: Edition A. De Boeck, Edition Rwandaise.
Van Akkeren, J., Cavaye, A. L. M. (1999). Factors Affecting Entry-Level Internet Technology Adoption by Small Business in Australia: An Empirical Study. Proc. 10th Australasian Conference on Information Systems, 1999.
Winham, D. M., Armstrong Florian, T. L., Thompson, S. V. (2016). Low-Income US Women Under-infomed of the Specific Health Benefits of Consuming Beans. Plos ONE, 11(1), 1–12.
World Bank (2018). Rwanda – World Bank Open Data World Bank Group. Retrieved 26th September 2018 from: https://data.worldbank.org/country/rwanda
Yamane, T. (1967). Elementary Sampling Theory. New Jersey: Prentice Hall.
Department of Agricultural Economics and Agri-Business Management, Egerton University Kenya
https://orcid.org/0000-0003-2861-9246
Egerton University, Kenya Kenya
International Center for Tropical Agriculture (CIAT), Rwanda Rwanda
2International Center for Tropical Agriculture (CIAT), Rwanda
This journal permits and encourages authors to post items submitted to the journal on personal websites or institutional repositories both prior to and after publication, while providing bibliographic details that credit, if applicable, its publication in this journal.
