Consumer Attitude and Behaviour Towards Food Waste
Abstract
This paper presents the attitudes and behaviour of young consumers towards food waste based on a pilot qualitative research and data published in the literature. Qualitative research was conducted with the use of focus grou p method, with approximately 8-10 selected students per group. Four focus group sessions were held, with open discussion led by a moderator and the scenario containing problematic issues. The study included a total of thirty-seven students, aged 22- 25 years. Studies have shown that negative attitude of household towards food waste is not frequently refl ected in consumers' behaviour, despite their fundamental knowledge on how to reduce food waste. Respondents emphasized the need for educational campaigns. Properly selected and presented information will stimulate both consumer's attitude and behaviour.
Keywords
Consumer; Quality research; Food
References
Aschemann-Witzel, J., de Hooge, I., Amani, P., Bech-Larsen, T., Oostindjer, M. (2015). Consumer-Related Food Waste: Causes and Potential for Action. Sustainability, 7, 6457-6477.
Bamberg, S. (2003). How does environmental concern influence specific environmentally related behaviors? A new answer to an old question. J. Environ. Psychol., 23, 21-32.
Barr, S. (2007). Factors infl uencing environmental attitudes and behaviors: A UK case study of household waste management. Environ. Behav., 39, 435-473.
Dąbrowska, A., Janoś-Kresło, M. (2013). Marnowanie żywności jako problem społeczny. Hand. Wewn., 4, 14-26.
Dunlap, R. E., van Liere, K. D., Mertig, A. G., Jones, R. E. (2000). Measuring endorsement of the new ecological paradigm: A revised NEP scale. J. Soc. Issues, 56, 425-442.
EPRS (2014). Tackling Food Waste. The EU's Contribution to a Global Issue. European Parliamentary Research Service. Briefi ng. Retrieved July 15th 2015 from: http://www.europarl.europa.eu/RegData/bibliotheque/briefing/2014/130678/LDM_BRI(2014)130678_REV1_EN.pdf
EUFIC (2012). Jak zminimalizować marnowanie żywności? Retrieved from: http://www.eufic.org/article/pl/artid/How-to-minimise-food-waste.
European Parliament (2012). European Parliament resolution of 19 January 2012 on how to avoid food wastage: strategies for a more efficient food chain in the EU. (OJ C227E, 06.08.2013, p. 25) [on the extent of the problem see Preparatory Study on Food Waste across EU 27, European Commission (DG ENV)].
FAO (2011). Global food losses and food waste: extent, causes and prevention, the Swedish Institute for Food and Biotechnology,May 2011, a report for the Food and Agriculture Organization of the United Nations. Retrieved from: http://www.fao.org/docrep/014/mb060e/mb060e00.pdf
FAO (2013). Food wastage footprint: Impacts on natural resources. Summary report. Retrieved from: http://www.fao.org/docrep/018/i3347e/i3347e.pdf.
Fransson, N., Gärling, T. (1999). Environmental concern: Conceptual definitions, measurement methods, and research findings. J. Environ. Psychol., 19, 369-382.
Fusions. Drivers of current food waste generation, threats of future increase and opportunities for reduction (n.d.). Retrieved July 15th 2015 from: http://www.eu-fusions.org/.
Gjerres, M., Gaiani, S. (2013). Household food waste in Nordic countries: Estimations and ethical implications. Etik i Praksis. Nord. J. Appl. Ethics, 7, 6-23.
Graham-Rowe, E., Jessop, D. C., Sparks, P. (2015). Predicting household food waste reduction using an extended theory of planned behavior. Resour., Conserv. Recy., 101, 194-202.
Kołożyn-Krajewska, D., Wrzosek, M., Bilska, B., Krajewski, K. (2014). Ryzyko powstawania strat i marnotrawstwa żywności a możliwość ich ograniczenia (s. 5-16). W: T. Tarko, A. Duda-Chodak, M. Witczak, D. Najgebauer-Lejko (red.), Technologia produkcji i bezpieczeństwo żywności, Polskie Towarzystwo Technologów Żywności, Kraków.
Newsome, R., Balestrini, C. G., Baum, M. D., Corby, J., Fisher, W., Goodburn, K., Labuza, T. P., Prince, G., Thesmar, H. S., Yiannas, F. (2014). Applications and perceptions of date labeling of food. Compr. Rev. Food Sci. Food Saf., 13, 745-769.
Quested, T. E., Marsh, E., Sturrell, D., Parry, A. D. (2013). Spaghetti soup: the complex world of food waste behaviours. Resour. Conserv. Recycl., 79, 43-51.
Schultz, P. W., Zelezny, L. (1999). Values as predictors of environmental attitudes: Evidence for consistency across 14 countries. J. Environ. Psychol., 19, 255-265.
Segun, C., Pelletier, L. G., Hunsley, J. (1998). Toward a model of environmental activism. Environ. Behav., 30, 628-652.
Swami, V., Chamorro-Premuzic, T., Snelgar, R, Furnham, A. (2011). Personality, individual diff erences, and demographic antecedents of self-reported household waste management behaviours. J. Environ. Psychol., 31, 21-26.
Van Boxstael, S., Devlieghere, F., Berkvens, D., Vermeulen, A., Uyttendaele, M. (2014) Understanding and attitude regarding the shelf life labels and dates on pre-packed food products by Belgian consumers. Food Control, 37, 85-92.
Wrzosek, M., Kołożyn-Krajewska, D., Krajewski, K. (2012). Nieracjonalne wykorzystanie żywności - perspektywa globalna i odpowiedzialności społecznej. Prace Studentów i Młodych Pracowników Nauki. Teoria i praktyka zarządzania przedsiębiorstwem. Wybrane zagadnienia, IV, 59-72.
Uniwersytet Warmińsko-Mazurski w Olsztynie Poland
Uniwersytet Warmińsko-Mazurski w Olsztynie Poland
Uniwersytet Warmińsko-Mazurski w Olsztynie Poland
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
This journal permits and encourages authors to post items submitted to the journal on personal websites or institutional repositories both prior to and after publication, while providing bibliographic details that credit, if applicable, its publication in this journal.
