EVALUATION OF CONSUMER PURCHASING BEHAVIOUR, PERCEPTIONS AND REQUIREMENTS OF AQUACULTURE PRODUCTS TO IMPROVE GROWTH OF SHARPTOOTH CATFISH SMALL BUSINESSES IN PHETWANE AND KAAPMUIDEN VILLAGES, SOUTH AFRICA
Abstract
Aquaculture is becoming increasingly responsible for supplying fish for human consumption and has rapidly turned into one of the significant food production sectors globally. The aim of this study was to evaluate consumer perceptions of aquaculture products in order to improve growth of small businesses in Phetwane and Kaapmuiden communities, South Africa. Primary data were collected through face to face interviews using a semi-structured questionnaire. Descriptive statistics and Binary Logistic Regression (BLR) model on the Statistical Package for the Social Sciences (SPSS) version 25 was used to test significance of purchasing behaviour. The results showed that education level positively and significantly influenced the respondent’s decision to buy catfish. Quality, red meat, poultry and fish negatively and significantly influenced the respondents’ decision to purchase catfish. The Hosmer and Lemeshow test had a p-value less than 0.004, and it was statistically significant. This means that the model was appropriate from data, and goodness of fit measures may produce the same results constantly. Information gathered from this study was useful for guiding policy makers, economists and retailers to enhance aquaculture and develop sustainable small businesses.
Keywords
consumer perception; aquaculture; improve; growth; small businesses
References
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Cantillo, J., Martín, J.C., Román, C. (2021). Determinants of fishery and aquaculture products consumption at home in the EU28. Food Qual. Pre., 88, 104085. Retrieved from: https://doi.org/10.1016/j.foodqual.2020.104085
Carlucci, D., Nocella, G., De Devittis, B., Viscecchia, R., Bimbo, F., Nardone, G. (2015). Consumer purchasing behaviour towards fish and sea products. Patterns and insights from a sample of international studies. Appetite, 84, 212–227. Retrieved from: https://doi.org/10.1016/j.appet.2014.10.008
Claret, A., Guerrero, L., Aguirre, E., Rincó, L., Hermàndez, M.D., Martínez, I., Peleteiro, J.B., Grau, A., Aguirre, E., Rodríguez-Rodríguez, C. (2012). Consumer preference for sea fish using co-joint analysis: Exploratory study of the importance of country of origin, obtaining method, storage conditions and purchasing price. Food Qual. Pref., 26(2), 259–266.
Claret, A., Guerrero, L., Gartzia, I., Garcia-Quiroga and Gines R. (2016). Does information affect liking of farmed and wild fish? Aq-uaculture, 454, 157–162. Retrieved from: https://doi.org/10.1016/j.aquaculture.2015.12.024
Claret, A., Guerrero, L., Ginés, R., Grau, A., Hernàndez, M.D., Aguirre, E., Peleteiro, J.B., Fernàndez-Pato, C., Rodríquez-Rodríquez, C. (2014). Consumer beliefs regarding farmed versus wild fish. Appetite, 79, 25–31.
DAFF (Department of Agriculture, Forestry and Fisheries). (2013). National aquaculture policy framework for South Africa. Branch: Fisheries Management. Directorate: Aquaculture Technical Services, Roggebbai, Cape Town, South Africa.
DAFF (Department of Agriculture, Forestry and Fisheries). (2014). Aquaculture Year Book. Branch Fisheries Management. Govern-ment notice, Roggebbai, Cape Town South Africa.
FAO (Food and Agriculture Organisation). (2018). The state of the word fisheries and aquaculture. Meeting the sustainable develop-ment goals. Retrieved from: https://www.fao.org/documents/card/en/c/19540EN/
FAO (Food and Agriculture Organisation). (2020). The state of the world fisheries and aquaculture. Sustainability in action. Rome. https://doi.org/10.4060/ca9229en.
Gaviglio, A., Demartini, E., Mauracher, C., Pirani, A. (2014). Consumer perception of different species and presentation forms of fish: An empirical analysis in Italy. Food Qual. Pref., 36, 33–49. https://doi.org/10.1016/j.foodqual.2014.03.002
Hanson, G.D., Rauniyar, G.P., Hermann, R.O. (1994). Using consumer profiles to increase the U.S market for seafood: implications for aquaculture. Aquaculture, 127, 303–316. https://doi.org/10.1016/0044-8486(94)90233-X
Hinkes, G., Schulze-Ehlers, B. (2018). Consumer attitudes and preferences towards Pangasius and Tilapia: The role of sustainability certification and the country of origin. Appetite, 127, 171–181. https://doi.org/10.1016/j.appet.2018.05.001
Kumar, G. (2018). Aquaculture production and marketing: A peek into the world of producers and consumers. Aquaculture Eco. Man., 22 (3), 279–283. Retrieved from: https://0-www-tandfonline-com.oasis.unisa.ac.za/doi/full/10.1080/13657305.2018.1469683?ticket=ST-863670-YQuR18oF2FygvWmM-Ba6nyAfQyI-lmkn-castc01pv
Laboratory Report (2014). Operations Phakisa: Unlocking economic potential of South Africa’s oceans. Aquaculture, Republic of South Africa. Retrieved from: Microsoft PowerPoint - 4_201409_OPOceans_MPSG_Final Lab Report.pptx (operationphakisa.gov.za).
Lee, M.-K., Nam, J. (2019). The determinants of live fish food consumption frequency in South Korea. Food Res. Int., 120, 382–388. https://doi.org/10.1016/j.foodres.
2019.03.005
López-Mas, L., Claret, A., Reinders, M.J., Banovic, M., Krystallis, A., Guerrero, L. (2021). Farmed or wild fish? Segmenting European consumers based on their beliefs. Aquaculture, 532, 735992. https://doi.org/10.1016/j.aquaculture.2020.735992
Macfadyen, G., Nasr-Alla, A.M., Al-Kenawy, D., Fathi, M., Hebicha, H., Diab, A.M., Husein, S.M., Abou-Zeid, R.M., El-Naggar, G. (2012). Value-chain-analysis-An assessment methodology to estimate Egyptian aquaculture performance. Aquaculture, 18–27. https://doi.org/10.1016/j.aquaculture.2012.05.042
Marina, T., Lucević, Z., Tomljanović, T., Matulić, D. (2017). Wild-caught versus farmed fish-consumer perception. Croatian J. Fish., 75, 41–50. Retrieved from: https://content.sciendo.com/view/journals/cjf/75/2/article-p41.xml
Mathews, S.M. (2016). Aquaculture: Farming with fish-community finds new hope through aquaculture project. The Water Wheel., 15(2), 20–23. Retrieved from: https://hdl.handle.net/10520/EJC185567
Morales, L.E., Higuchi, A. (2018). Is fish worth more than meat?–How consumers’ beliefs about health nutrition affect their willingness to pay more for fish than meat. Food Qual. Pref., 65, 101–109. https://doi.org/10.1016/j.foodqual.2017.11.004
Moroasui, M., Ampofo-Yeboah, A., Antwi, M. (2022). Action Implementation and Performance Assessment with Continuous Im-provement and Innovation Process in Sharptooth Catfish (Clarias gariepinus) Small Businesses in South Africa. Afr. J. Int/Multid. Stud., 4(1), 165–179. Retrieved from: https://hdl.handle.net/10520/ejc-ajims_v4_n1_a14
Ogutu, S.O., Ochieng, D.O., Quaim, M. (2020). Supermarket contracts and small holder farmers: Implications for income and multidi-mensional poverty. Food Pol., 95, 101940. https://doi.org/10.1016/j.foodpol.2020.101940
Pieniak, Z., Vanhonacker, F., Verbeke, W. (2013). Consumer knowledge and use of information about fish and aquaculture. Food Pol., 40, 25–30. https://doi.org/10.1016/j.foodpol.2013.01.005
Reig, L., Escobar, C., Carrassón, M., Constenla, M., Gil, J. M., Padrós, F., Piffer, F., Flos, R. (2019). Aquaculture perceptions in the Barcelona metropolitan area from fish and seafood wholesalers, fishmongers and consumers. Aquaculture., 510, 256–266. https://doi.org/10.1016/j.aquaculture.2019.05.066
Rincón, L., Castro, P. L., Álvarez, B., Hernández, M. D., Álvarez, A., Claret, A., Guerrero, L., Ginés, R. (2016). Differences in proxi-mal and fatty acid profiles, sensory characteristics, texture, colour and muscle cellularity between wild and farmed blackspot sea-bream (Pagellus bogaraveo). Aquaculture, 451, 195–204. Retrieved from: https://0-www-sciencedirect-com.oasis.unisa.ac.za/science/article/pii/S0044848615301757
Rickertsen, K., Alfnes, F., Combris, P., Enderli, G., Issanchou, S., Shogren, J.F. (2016). French consumers’ attitude and preferences toward wild and farmed fish. Mar. Res. Eco., 32(1), 59–81. Retrieved from: https://www.journals.uchicago.edu/doi/10.1086/689202
Risius, A., Janssen, M., Hamm, U. (2017). Consumer preferences for sustainable aquaculture products: Evidence from in-depth inter-views, think aloud protocols and choice experiments. Appetite, 113, 246–254. https://doi.org/10.1016/j.appet.2017.02.021
Rouhani, Q.A. (2010). A manual for freshwater aquaculture. Rural Fisheries Programme. Department of Ichthyology and Fisheries Science. Rhodes University South Africa. Retrieved from: https://vdocuments.site/a-manual-for-rural-freshwater-aquaculture.html
Saavedra, M., Pereira, T.G., Carvalho, L.M., Pousão-Ferreira, P., Grade, A., Teixeira, B., Quental-Ferreira, H., Mendes, R., Bandarra, N., Gonçalves, A. (2017). Wild and farmed meagre, Argyrosomus regius: a nutritional, sensory and histological assessment of qual-ity differences. J. Food Comp. Anal., 63, 8–14. Retrieved from: https://0-www-sciencedirect-com.oasis.unisa.ac.za/science/article/pii/S0889157517301825
Saunders, M., Lewis, P., Thornhill, A. (2016). Research methods for business students, 7th Edn., Person Educational Limited, UK.
Saunders, M., Lewis, P., Thornhill, A. (2019). Research Methods for Business Students. Pearson Education Limited. ProQuest Ebook Central. Retrieved from: https://0-ebookcentral-proquest-com.oasis.unisa.ac.za/lib/unisa1-ebooks/detail.action?docID=5774742
StatsSA (Statistics South Africa). (2016). Community survey 2016 statistical release P0301’, Statistics South Africa, Pretoria. Retrieved from: www.statssa.gov.za
Terrin, M. (2019). Household characteristics influencing fish consumption in Van province, Turkey. Italian. J. Food Sci., 31. Retrieved from: https://www.itjfs.com/index.php/ijfs/article/view/1448
Thong, N.T., Solgaard, H.S. (2017). Consumer’s motives and seafood consumption. Food Qual. Pref., 56, 181–188. Retrieved from: https://www.researchgate.net/publication/314143664_Consumer’s_food_motives_and_seafood_consumption
Vanhonacker, F., Pieniak, Z., Verbeke, W. (2013). European consumer image of farmed fish, wild fish, seabass and seabream. Aqua. Int., 21, 1017–1033. Retrieved from: https://0-link-springer-com.oasis.unisa.ac.za/article/10.1007/s10499-012-9609-2
Van Olst, J.C., Carlberg, J.M. (1990). Commercial culture of hybrid stripped bass: status and potential. Aqua. Mag., 16, 49–69.
von Stackelberf, K., Li, M., Sunderland, E. (2017). Results of national survey of high-frequency fish consumers in the United States. Env. Res., 158, 126–136. https://doi.org/10.1016/j.envres.2017.05.042
Wang, H.H., Zhang, X., Ortega, D.L., Olynk Widmar, N.J. (2013). Information on food safety, consumer preference and behaviour: The case of seafood in the US. Food
Con., 33, 293–300. https://doi.org/10.1016/j.foodcont.
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Matebo Yvonne Moroasui
mymanganeng@yahoo.com
University of South Africa South Africa
University of South Africa South Africa
Akwasi Ampofo-Yeboah
University of Development studies Ghana
https://orcid.org/0000-0003-2426-7239
University of Development studies Ghana
https://orcid.org/0000-0003-2426-7239
Department of Fisheries and Aquatic Resource Management, Faculty of Bioscience, University for Development Studies, Nyankpala Campus, Tamale, Ghana. Senior Lecture.
Michael Akwasi Antwi
University of South Africa South Africa
https://orcid.org/0000-0003-3896-4502
University of South Africa South Africa
https://orcid.org/0000-0003-3896-4502
Department of Agriculture and Animal Health, University of South Africa, Florida Campus, Johannesburg, South Africa. Senior Lecture.
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