Sivashankar, P., T. De Costa, and M. Elapatha. “CONSUMERS ETHNOCENTRISM AND ATTITUDES TOWARDS LOCAL VERSUS FOREIGN MILK POWDER BRANDS: EVIDENCE FROM SRI LANKA”. Journal of Agribusiness and Rural Development, Vol. 61, no. 3, Oct. 2021, pp. 283–292, doi:10.17306/J.JARD.2021.01430.