Food Preferences of Young Consumers on the Example of Milk
Abstract
This paper presents results of research related to preferences and attitudes of young consumers (at the age of 10-17 years) on the example of milk. It was shown, among other things, that milk is a product consumed often, mainly because of nutritive value, good taste and positive influence on health. Average consumption of milk ? about 2.5 glasses a day is similar to average daily level recommended by food science. Younger children consume milk in lower quantities, usually to meals in different forms. For teenagers milk is mainly a beverage, and they drink it in higher quantities, usually impulsively without any special occasion.
Keywords
Consumer preferences; Youth; Milk
References
Kuchnatowicz H., Nadolna I., Iwanow K. (1998): Tabele wartości odżywczej produktów spożywczych. Pr. Inst. Żywn. Żyw. 85.
Olejniczuk-Merta A. (2001): Rynek młodego konsumenta. Difin, Warszawa.
Uniwersytet Przyrodniczy w Poznaniu Poland
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