Goal Conflicts in Consumer Food Choices


Paper provides an analysis of goals and choices attached to food consumption. The study is an insight into intertemporal decisions that involve uncertainty and risk. Results were explained by a model of hyperbolic discounting that describes inconsistent preferences which appear to be frequent phenomena among hedonic and utilitarian goals when options are attributed to different moments. 


Consumer; Consumption; Choice theory; Food; Consumer preferences research

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Published : 2008-12-31

Wielicka, A. (2008). Goal Conflicts in Consumer Food Choices. Journal of Agribusiness and Rural Development, 7(1), 149-155. Retrieved from http://www1.up.poznan.pl/jard/index.php/jard/article/view/859

Anna Wielicka  wielicka@up.poznan.pl
Uniwersytet Przyrodniczy w Poznaniu  Poland

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