Goal Conflicts in Consumer Food Choices
Abstract
Paper provides an analysis of goals and choices attached to food consumption. The study is an insight into intertemporal decisions that involve uncertainty and risk. Results were explained by a model of hyperbolic discounting that describes inconsistent preferences which appear to be frequent phenomena among hedonic and utilitarian goals when options are attributed to different moments.
Keywords
Consumer; Consumption; Choice theory; Food; Consumer preferences research
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Uniwersytet Przyrodniczy w Poznaniu Poland
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