Cluster Analysis Application for Analysing a Diversification in a Perception of Cooperative Banks
Abstract
The aim of this paper was to analyse a regional diversification in a perception of cooperative banks among students who come from farms in central and west Poland. The aim was realised by the comparison of the students' in the analysed voivodships view about 13 statements concerning cooperative banks. The next step was to distinguish between voivodships 3 segments - with positive, neutral and negative outlook on the cooperative banks and to describe the distinguished segments.
Keywords
Cluster anlysis; Cooperative banks; Bank image; Students
References
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Uniwersytet Przyrodniczy w Poznaniu Poland
Uniwersytet Przyrodniczy w Poznaniu Poland
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