Distribution of the Effects of Brewing Industry Concentration Among Large and Small Companies Operating on the Polish Market in 2004-2011 Period



Abstract

Polish beer market is characterised by a high degree of concentration. The market share of Kompania Piwowarska, Grupa Żywiec and Carlsberg Polska is 90%. Many authors stress concentration as an important factor when explaining why various industries are more or less effective or more or less profitable. Firms from concentrated industries report, on average, higher profitability than those in non-concentrated industries. The aim of this paper is to analyse the differences of economic efficiency of large (group I) and small (group II) entities involved in the production of beer. Evaluation of the effectiveness of the test group of companies was based on selected financial ratios (return on assets, return on sales, inventory turnover, total debt ratio).

Keywords

Beer market; Brewing industry; Economic effectiveness; Concentration of production

Bain J.S., 1951. Relation of profit rate to industry concentration. Q. J. Econ. 65, 293-324.

Bain J.S., 1968. Industrial Organization. John Wiley and Sons, New York.

Beer statistics 2012 edition, 2012. The Brewers of Europe. http://www.brewersofeurope.org/docs/publications/2012/stats_2012_web.pdf. [dostęp: 15.04.2013].

Carlsberg, 2013. http://www.carlsbergpolska.pl/prasowe/Najnowsze/Pages/15_procentowy_wzrost_sprzeda%C5%BCy.aspx [dostęp: 15.04.2013].

Caves R.E., Porter M., 1977. From Entry Barriers to Mobility Barriers: Conjectural Decisions and Contrived Deterrence to New Competitors, Q. J. Econ. 91, 241-262.

Caves R.E., Pugel T., 1980. Intraindustry differences in conduct and performance: viable strategies in US manufacturing industries. New York University, New York.

Czerwonka L., Pankau E., 2005. Zastosowanie wskaźników koncentracji rynku do oceny koncentracji kapitału w gospodarce światowej. W: Funkcjonowanie gospodarki polskiej w warunkach integracji i globalizacji. Red. D. Kopycińska. Wyd. Katedra Mikroekonomii Uniwersytetu Szczecińskiego, Szczecin, 291-297.

De Jonghe O., Vennet R. V. 2008. Competition versus efficiency: What drives franchise values in European banking? J. Ban. Financ. 32 (9), 1820-1835.

Dufwenberg M., Gneezy U., 2000. Price competition and market concentration: an experimental study. Int. J. Ind. Organ. 18, 7-22.

Grupa Żywiec. 2013. http://www.grupazywiec.pl/wp-content/uploads/2013/03/LD_SAR-Grupa-Zywiec-SA-MSSF-XII-20121.pdf. [dostęp: 15.04.2013].

Guzik R., Panek A., 2002. HHI - za i przeciw. Biuletyn URE 4.

Horizontal Merger Guidelines. 2010. U.S. Department of Justice, http://www.justice.gov/atr/public/guidelines/hhi.html. [dostęp: 15.04.2013].

Inforlex. 2013. www.inforlex.pl [dostęp: 15.04.2013].

Kompania Piwowarska. 2013. http://www.kp.pl/documents/article/2013_02_22_podsumowanie_roku_2012_w_kompanii_piwowarskiej_ip.pdf. [dostęp: 15.04.2013].

Kwoka J.E., 1998. Herfindahl Concentration with an Import Fringe and Supply Constraints. Rev. Ind. Organ. 13, 401-407.

Leszczyński Z., Skowronek-Mielczarek A., 2004. Analiza ekonomiczno-finansowa spółki. PWE, Warszawa.

Mann M., 1966. Seller Concentration, Barriers to Entry and Rates of Return in Thirty Industries. Rev. Econ. Stat. 48, 296-307.

Milne G.R., 1992. A Marketing Approach for Measuring Product Market Differentiation and Concentration in Antitrust Cases. J. Public Policy Mark. 11:2 (Fall), 90-100.

Porter M.E., 1979. The Structure within Industries and Companies Performance, Rev. Econ. Stat. 61, 214-227.

Ravenscraft D.J., 1983. Structure-Profit Relationship at the Line of Business and Industry Level. Rev. Econ. Stat. 65, 22-31.

Rhoades S.A., 1995. Market Share Inequality, the HHI, and Other Measures of the Firm-Composition of a Market. Rev. Ind. Organ. 10, 657-674.

Schmalensee R., 1985. Do Markets Differ Much? Am. Econ. Rev. 75, 341-52.

Shughart II W.F., 1990. The organisation of Industry. Homewood: Irwin 1990.

Szewczyk M., Tłuczak A., 2011. Stopień koncentracji rynku telekomunikacyjnego w Polsce. W: Współczesne modele biznesu - diagnoza i perspektywy. Red. P. Antonowicz. Wydział Zarządzania Uniwersytetu Gdańskiego, Sopot, 197-208.

Tłuczak A., 2010. Market Concentration - methods of measurement on the basis of telecommunication market in Poland. W: Market concentration and economy. Red. T. Bernat. Wyd. Uniwersytetu Szczecińskiego, Szczecin.

The Contribution Made by Beer to European Economy, The Brewers of Europe, Ernst & Young Tax Advisors and Regioplan Policy Research. 2011. http://www.brewersofeurope.org/docs/flipping_books/contribution_report_2011/index.html [dostęp: 15.04.2013].

Tyran M.R., 2004. Wskaźniki finansowe. Wyd. Oficyna Ekonomiczna, Kraków.

Zaleska M., 2002. Ocena ekonomiczno-finansowa przedsiębiorstwa przez analityka bankowego. Oficyna Wydawnicza SGH, Warszawa.

Published : 2013-12-31


Łobos, K., & Szewczyk, M. (2013). Distribution of the Effects of Brewing Industry Concentration Among Large and Small Companies Operating on the Polish Market in 2004-2011 Period. Journal of Agribusiness and Rural Development, 30(4), 149-159. Retrieved from http://www1.up.poznan.pl/jard/index.php/jard/article/view/690

Krzysztof Łobos  krzysztof.lobos@wsb.wroclaw.pl
Wyższa Szkoła Bankowa we Wrocławiu  Poland
Mirosława Szewczyk 
Politechnika Opolska  Poland


CitedBy Crossref
0

CitedBy Scopus
0


Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

This journal permits and encourages authors to post items submitted to the journal on personal websites or institutional repositories both prior to and after publication, while providing bibliographic details that credit, if applicable, its publication in this journal.