Selected Aspects of the Product Management in the Commercial Enterprises on the Mineral Fertilizers Market
Abstract
The article presents poll' results held among 24 commercial enterprises on the researched agricultural production market. The problem is shown in the context of product management as one of the most important strategic decision of the commercial enterprises. The article focuses mainly on the differentiation in the product range and the rationales of the fertilizers suppliers.
Keywords
Product management; Trade; Natural fertilizers; Minerar resources market; Mineral resources
References
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Uniwersytet Ekonomiczny we Wrocławiu Poland
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