A RETROSPECTIVE APPROACH ON CLUSTER DEVELOPMENT IN THE CONTEXT OF MARKETING CHAIN IN THE ORGANIC FOOD MARKET IN POLAND


Abstract

The organic food market in Poland is undergoing constant transformation. Accession to the European Union was an important accelerator of its development. It can
be analyzed and evaluated by looking at the development of concentration of organic production and processing activities in the regional context. The aim of the article is to assess the
degree of cluster development in the organic food market in Poland in the context of its marketing chain. It was achieved by using the location quotient through which regions with the
highest potential from the point of view of cluster theory were identified. Based on the conducted analysis, it was established that at the level of both organic agricultural production and organic food processing, one can identify the leading regions with high concentration and proof of the formation of cluster structures.

Keywords

organic food market; cluster, marketing chain; location quotient

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Published : 2017-12-31


Kuberska, D., & Grzybowska-Brzezińska, M. (2017). A RETROSPECTIVE APPROACH ON CLUSTER DEVELOPMENT IN THE CONTEXT OF MARKETING CHAIN IN THE ORGANIC FOOD MARKET IN POLAND. Journal of Agribusiness and Rural Development, 45(3), 591–599. https://doi.org/10.17306/J.JARD.2017.00371

Dominika Kuberska 
Mariola Grzybowska-Brzezińska 


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