ASPECTS OF THE INNOVATIVE ACTIVITY OF TRADITIONAL FOOD MANUFACTURERS AS ILLUSTRATED BY THE EXAMPLE OF THE WARMIŃSKO-MAZURSKIE VOIVODESHIP
Abstract
Research on the innovation activities of enterprises in Poland are carried out in different directions, but there is little information from the traditional food sector. Given the growing consumer interest in traditional food and the importance of innovation to gain a competitive edge in the market it is important to know the circumstances of the situation. Consequently, in 2016 the research was conducted using qualitative research methods - Individual Depth Interview. The aim of the study was to determine the level of innovation and the innovative activity of companies from the Warmia and Mazury province producing traditional products entered in the List of Traditional Products. The scale of innovation activities of enterprises, its barriers and stimulants and the needs and expectations of entrepreneurs in supporting innovative activities were analyzed.
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