SELECTED ASPECTS OF ORGANIC FOOD MARKETING ON THE FARMS IN THE LUBLIN VOIVODESHIP
The objective of the study was to analyse the use activities of selected elements of marketing mix by organic producers on farms in the Lubelskie Voivodeship. For that purpose, a survey was conducted on a group of 30 producers of organic food from the Lubelskie Voivodeship. Selection of the sample for testing was a deliberate choice. The respondents were among organic producers registered in the Lublin Agricultural Advisory Centre in Końskowola. This register is a list of certified producers from the area of Lublin who have demonstrated activity and sent their applications to the Centre. The conducted analysis and the obtained results indicate that respondent farmers expect aid for taking action in the field of promotion and distribution from organisations and institutions supporting development of organic production. They also expect help in reducing costs related to their organic production, as they are higher than in the case of traditional production.
marketing; ecological marketing; promotion; distribution; production of organic food
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