FACTORS INFLUENCING PURCHASING DECISIONS FOR TRADITIONAL AND REGIONAL PRODUCTS AMONG RESIDENTS OF THE PODKARPACIE VOIVODESHIP
Abstract
The paper presents the factors determining the choice of traditional and regional products by Podkarpacie residents. The surveyed consumers found the quality as the most important trait that encourages the purchase of traditional and regional products. The price has an important impact on decision in terms of purchase.
Keywords
traditional and regional products; consumer; purchasing decision
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