MODELING THE NEXUS BETWEEN ENTREPRENEURIAL MARKETING DIMENSIONS AND BUSINESS GROWTH AMONG SMALL AND MEDIUM AGRO-PROCESSING ENTERPRISES IN ZIMBABWE
This study aims to determine the relationship betweenentrepreneurial marketing dimensions and businessgrowth among small and medium agro-processing enterprisesin Zimbabwe. The methodology involved a quantitative approachto collecting and analyzing research data. The fieldstudy was conducted in Bindura, Zimbabwe to collect researchdata from 260 managers of agro-processing SMEs. Usingthe SPSS 24 and AMOS 24 software, the Structural EquationModeling (SEM) procedure was performed to analyze theresearch data. The study’s findings validate the assertion thatdimensions such as product innovation, entrepreneurial orientation,risk-taking and resource leveraging are instrumental instimulating business growth among agro-processing SMEsin Zimbabwe. A robust relationship was also found betweenresource leveraging and business growth. Moreover, managerialimplications of the findings were discussed and limitationsand future research directions were indicated
product innovation; entrepreneurial orientation; risk-taking; resource leveraging; business growth
Anderson, J. C., Gerbing, D. W. (1988). Structural equation modelling in practice: A review and recommended a twostep approach. Psych. Bull., 103(3), 411–415.
Atuahene-Gima, K., Ko, A. (2001). An empirical investigation of the effect of market orientation and entrepreneurship orientation alignment on product innovation. Org. Sci., 12(1), 54–74.
Avlonitis, G. J., Salavou, H. E. (2007). Entrepreneurial orientation of SMEs, product innovativeness, and performance. J. Bus. Res., 60(5), 566–575.
Baum, J. R., Locke, E. A., Smith, K. G. (2001). A multidimensional model of venture growth. Acad. Manag. J., 44(2), 292–303.
Becherer, R. C., Helms, M. M., McDonald, J. P. (2012). The effect of entrepreneurial marketing on outcome goals in SMEs. New Eng. J. Entrep., 15(1), 7–18.
Bruneel, J., Clarysse, B., Wright, M. (2009). Linking entrepreneurial strategy and firm growth (No. 09/571). Ghent University, Faculty of Economics and Business Administration.
Chigusiwa, L., Bindu, S., Mudavanhu, V., Muchabaiwa, L., Mazambani, D. (2011). Export-led growth hypothesis in Zimbabwe: Does export composition matter? Int. J. Econ. Res., 2(4), 111–129.
Chiwara, O. M. (2016). An evaluation of the factors affecting the growth of small and medium enterprises (SMEs) in Zimbabwe: A case study of SMEs in Harare (2009–2015). Master of Business Administration dissertation. University of Zimbabwe.
Covin, J. G., Lumpkin, G. T. (2011). Entrepreneurial orientation theory and research: Reﬂections on a needed construct. Entrep. Theory Pract., 35(5), 855–872.
Davidsson, P., Steffens, P. R., Fitzsimmons, J. R. (2008). Performance assessment in entrepreneurship and management research: Is there a pro-growth bias. QUT Business School. 1–8.
Dekoulou, P., Trivellas, P. (2017). Organizational structure, innovation performance and customer relationship value in the Greek advertising and media industry. J. Bus. Indust. Market., 32(3), 385–397.
Fraering, M., Minor, M. S. (2006). Virtual Community in Financial Institutions: Development of the Virtcomm Scale. Market. Manag. J., 16(2), 1–14.
Gombarume, F., Mavhundutse, S., (2014). Challenges Faced by Small to Medium Scale Enterprises: A Case Study of Chitungwiza, Zimbabwe. Green. J. Bus. Manag. Stud., 4(4), 103–107.
Grande, J. (2011). Entrepreneurial efforts and change in rural firms: three case studies of farms engaged in on-farm diversification. The Handbook of Research on Entrepreneurship in Agriculture and Rural Development (p. 74–93).
Grande, J., Madsen, E. L., Borch, O. J. (2011). The relationship between resources, entrepreneurial orientation and performance in farm-based ventures. Entrep. Reg. Dev., 23(3–4), 89–111.
Grinstein, A. (2008). The relationships between market orientation and alternative strategic orientations: A meta-analysis. Eur. J. Market., 42(1/2), 115–134.
Hallbäck, J., Gabrielsson, P. (2013). Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies. Int. Bus. Rev., 22(6), 1008–1020.
Heirman, A., Clarysse, B. (2005). The Imprinting Effect Of Initial Resources And Market Strategy On The Early Growth Path Of Start-Ups. In: Academy of Management Proceedings, 1, pp. A1–A6). Briarcliff Manor, NY 10510: Academy of Management.
Hnilica, J., Fotr, J. (2009), Aplikovaná analýza rizika ve finanþním managementu a investiþním rozhodování. Praha: Grada.
Hulland, J. (1999). Use of partial least squares (PLS) in strategic management research: A review of four recent studies. Strat. Manag. J., 195–204.
Hult, G. T. M. (2011). Market-focused sustainability: market orientation plus! J. Acad. Market. Sci, 39(1), 1–6.
Ionitã, D. (2012). Entrepreneurial marketing: a new approach for challenging times. Manag. Market., 7(1), 131.
Jones, R., Rowley, J. (2011). Entrepreneurial marketing in small businesses: A conceptual exploration. Int. Small Bus. J., 29(1), 25–36.
Koufteros, X., Lu, G., Peters, R. C., Lai, K. H., Wong, C. W., Cheng, T. E. (2014). Product development practices, manufacturing practices, and performance: A mediational perspective. Int. J. Prod. Econ., 156, 83–97.
Koufteros, X., Vonderembse, M., Jayaram, J. (2005). Internal and external integration for product development: the contingency effects of uncertainty, equivocality, and platform strategy. Dec. Sci., 36(1), 97–133.
Kormawa, P. M., Wohlmuth, K., Devlin, J. (2011). Agribusiness for Africa’s prosperity: Country case studies. Working Paper. (2nd Ed.). Vienna: UNIDO.
Kreiser, P. M., Marino, L. D., Kuratko, D. F., Weaver, K. M. (2013). Disaggregating entrepreneurial orientation: the non-linear impact of innovativeness, proactiveness and risk-taking on SME performance. Small Bus. Econ., 40(2), 273–291.
Lotz, H. M., van der Merwe, S. P. (2013). An investigation of the influence of entrepreneurial orientation on the perceived success of agribusinesses in South Africa. South Afr. J. Bus. Manag., 44(1), 15–32.
Love, J. H., Roper, S. (2015). SME innovation, exporting and growth: A review of existing evidence. Int. Small Bus. J., 33(1), 28–48.
Lumpkin, G. T., Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Acad. Manag. Rev., 21(1), 135–172.
Majoni, T., Matunhu, J., Chaderopa B. (2016). SMEs Policies and Challenges: A Comparative Analysis of Zimbabwe and South Korea. Int. J. Sci. Res. Pub., 6(6), 380–381.
Makanyeza, C., Dzvuke, G. (2015). The influence of innovation on the performance of small and medium enterprises in Zimbabwe. J. Afr. Bus., 16(1–2), 198–214.
Makiwa, P. J., Steyn, R. (2016). ICT adoption and use in Zimbabwean SMEs. In IST-Africa Week Conference, 2016 (pp. 1–8). IEEE.
Malhotra, N. K. 2010. Marketing research: an applied orientation. New Jersey: Prentice Hall.
Morgan, T., Anokhin, S., Kretinin, A., Frishammar, J. (2015). The dark side of the entrepreneurial orientation and market orientation interplay: A new product development perspective. Int. Small Bus. J., 33(7), 731–751.
Morris, M. H., Schindehutte, M., LaForge, R. W. (2002). Entrepreneurial marketing: a construct for integrating emerging entrepreneurship and marketing perspectives. J. Market. Theory Pract., 10(4), 1–19.
Morris, M. H., Kuratko, D. F. Covin, J. G. 2008. Corporate entrepreneurs and innovation. 2nd Edition. Mason, OH: South-Western.
O’Cass, A., Sok, P. (2013). Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation. J. Bus. Res., 66(8), 1074–1084.
Peng, X. U. (2015). Risk Taking and Firm Growth. RIETI Discussion Paper Series 15-E-061, 1–36.
Rezvani, M., Khazaei, M. (2013). Prioritization of entrepreneurial marketing dimensions a case of in higher education institutions by using entropy. Int. J. Inf. Bus. Manag., 5(3), 30–51.
Roper, S., Du, J., Love, J. H. (2008) Modelling the innovation value chain. Res. Policy, 37, 961–977.
Sarwoko, E., Frisdiantara, C. (2016). Growth Determinants of Small Medium Enterprises (SMEs). Univ. J. Manag., 4(1), 36–41.
Schneider, E. (2015). U.S. Patent No. 8,990,347. Washington, DC: U.S. Patent and Trademark Office.
Schreiber, J. B., Nora, A., Stage, F. K., Barlow, E. A., King, J. (2006). Reporting structural equation modeling and confirmatory factor analysis results: A review. J. Edu. Res., 99(6), 323–338.
Semrau, T., Ambos, T., Kraus, S. (2016). Entrepreneurial orientation and SME performance across societal cultures: An international study. J. Bus. Res., 69(5), 1928–1932.
Singh, R. K., Garg, S. K., Deshmukh, S. G. (2008). Strategy development by SMEs for competitiveness: a review. Benchmark. Int. J., 15(5), 525–547.
Sirmon, D. G., Hitt, M. A., Ireland, R. D. (2007). Managing firm resources in dynamic environments to create value: Looking inside the black box. Acad. Manag. Rev., 32(1), 273–292.
Sok, P., O’Cass, A., Miles, M. P. (2016). The performance advantages for SMEs of product innovation and marketing resource–capability complementarity in emerging economies. J. Small Bus. Manag., 54(3), 805–826.
Stam, W., Elfring, T. (2008). Entrepreneurial orientation and new venture performance: The moderating role of intra and extra industry social capital. Acad. Manag. J., 51(1), 97–111.
Tan, K. C., Kannan, V. R., Handfield, R. B. (1998). Supply chain management: Supplier performance and firm performance. Int. J. Purch. Mat. Manag., 34(3), 2–9.
Villanueva, J., Van de Ven, A. H., Sapienza, H. J. (2012). Resource mobilization in entrepreneurial firms. J. Bus. Vent., 27(1), 19–30.
Wambugu, A. W., Gichira, R., Wanjau, K. N., Mung’atu, J. (2015). The relationship between risk taking and performance of small and medium agro-processing enterprises in Kenya. Int. J. Econ. Comm. Manag., 3(12), 441–445.
Wang, T., Thornhill, S., De Castro, J. O. (2017). Entrepreneurial orientation, legitimation, and new venture performance. Strateg. Entrep. J., 1–20.
Wanjau, K. N., Gichira, R., Wambugu, A. W. (2016). Influence of Entrepreneurial Orientation on Firm Performance of Kenya’s Agro Processing Small and Medium Enterprises. J. Bus. Manag., 18(19), 89–96.
Wiklund, J., Shepherd, D. (2003). Knowledge-based resources, entrepreneurial orientation, and the performance of small and medium-sized businesses. Strat. Manag. J., 24, 1307–1314.
Yang, M., Gabrielsson, P. (2017). Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective. Ind. Market. Manag., 64, 147–160.
Zaefarian, G., Forkmann, S., Mitręga, M., Henneberg, S. C. (2017). A capability perspective on relationship ending and its impact on product innovation success and firm performance. Long Range Plann., 50(2), 184–199
This journal permits and encourages authors to post items submitted to the journal on personal websites or institutional repositories both prior to and after publication, while providing bibliographic details that credit, if applicable, its publication in this journal.
Most read articles by the same author(s)
- Knowledge Mutodi, Tinashe Chuchu, Eugine Tafadzwa Maziriri, THE RESPONSE OF ZIMBABWE TOBACCO EXPORTS TO REAL EXCHANGE RATES VOLATILITY , Journal of Agribusiness and Rural Development: Vol 56 No 2 (2020)