Consumption's Structure and Consumer Insights for Dairy Products - Avoidance, Distribution, own Production and Occasions for Consumption



Abstract

The paper presents some features of population regarding consumption of dairy products, which is examined in four following areas: avoidance, places of purchase, inclination to undertaking own production, occasions for consumption. The research resulted in following findings. Taste is the most important reason to reject milk products. Consumers buy them mainly in convenience stores. High number of consumers produce milk products. The most frequent occasion for consumption of dairy products is breakfast. Also milk drinks accompany mainly this meal.

Keywords

Consumption; Consumer; Milk market; Distribution channels; Supply

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Published : 2004-12-31


Wielicka, A. (2004). Consumption’s Structure and Consumer Insights for Dairy Products - Avoidance, Distribution, own Production and Occasions for Consumption. Journal of Agribusiness and Rural Development, 3(359), 211-227. Retrieved from http://www1.up.poznan.pl/jard/index.php/jard/article/view/1033

Anna Wielicka 
Uniwersytet Przyrodniczy w Poznaniu  Poland


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